Dream doors wins 'Brand Builder Of The Year Title'

Dream Doors are ‘Express Newspapers Brand Builder of the Year’ in the British Franchise Association’s (bfa) 2008 Franchisor of the Year Awards.

Dream Doors kitchen makeovers, involving door and drawer front replacement, are big business, and Dream Doors have made it a priority to ensure that our brand continues to represent the UK’s number one franchised kitchen door replacement company.

By enhancing our brand aesthetics Dream Doors are confident that we and our franchisees have the best materials to communicate our message of quality and service.

Significant investment in brand image, and a more focused approach to brand marketing have helped to drive up group sales by 25 per cent. Director General of the bfa, Brian Smart, states:

“Making a business more successful is always a challenge and Dream Doors is an excellent example of the benefits of franchising. By utilising tried and tested methods of network management they have been able to effectively create a business that both supports and is supported by the core brand. This is franchising at its best.”

HSBC has been supporting the franchise industry for more than 20 years and the bank’s Head of Franchising, Cathryn Hayes, added her congratulations to the Brand Builder winners: “It takes courage as well as exceptional skills to pioneer new ground and Dream Doors have set an example that others are sure to follow.”

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